Customer development for a new vehicle concept


I was approached by a startup to help the team identifying potential customers and their needs as well as markets for a new and sustainable vehicle concept.

We took a step back to capture the topic of mobility in a holistic way. We analysed the infrastructural differences between different European cities and their effects on the mobility behaviour of their inhabitants. We examined the meanings, attributions and needs of different user groups and mobility types.

I guided the team through the journey of identifying relevant user groups and markets, asking the right questions and making sense of the findings.
Over the course of six weeks we spoke to people from seven cities in five countries.

The outcome was a strategic report as basis for the next investment round.