In her qualitative user research, Katharina combines her genuine curiosity for other people’s realities, her academic training as an anthropologist, and years of experience running research projects across a wide range of contexts. She immerses herself in local realities to understand the details of people’s lives and the inherent logic that pulls each world together.

She draws on 7 years of practical experience in designing and running research projects (exploratory research, testing, prototyping, and qualitative studies) and comes up with custom-made research approaches that fit the specifics of the situation at hand. She helps organizations navigate an ever-increasing uncertainty and make good decisions about their future. Her projects impact strategy, service and product design, community engagement, business models and brands.

Drawing on her artistic practice, she finds compelling ways to communicate her research findings.

She has worked on topics in the fields of mobility, health, retail, insurance, food, finance and tech.

Project: Ethnographic research on Smart Future
Client: MLOVE

Project: Design Sprint to design story-driven tools that inform teens about the dangers of data misuse and online propaganda
Client: Interactive Media Foundation, NEEEU

Katharina also likes to engage in discussions about the current developments in the field of Human-Centred Design. 

She has been invited as a speaker at:


Envisioning The Future of Mobility
– 8 week Design Sprint with NEEEU
Role: Ethnographic Research, Service Design

Artikel: Von Big Data und Thick Data
– die Potentiale ethnologischer Forschung für Big Data Analysen

Katharina v. Sohlern — Berlin, 2020        Impressum, LinkedIn