Co-designing new business opportunities for the tourism sector in Singapore
How will the future of the travel industry look like?
Together with Ideactio and the Singapore Tourism Board we took 60 business owners from the Singapore Tourism Sector on a trip to explore this question.
We started with a two-day workshop: We travelled in time and looked at trends to understand where the future of travel is headed.
Back in the now, the participants conducted qualitative interviews with their customers to understand their everyday lives. Based on the findings, they developed initial ideas and prototypes for new business ideas and models.
A selected team of six businesses was taken on a trip to Europe to get inspired and network with startups and companies of the travel sector in Germany and the UK.